Last Updated: 10.19.2018

Thank you for visiting our website (the “Site”). This Privacy Policy applies to information collected by Alumia Institute, LLC (“we”, “us”, or “Alumia”) through The purpose of this Privacy Policy is to inform you about the types of information we gather about you when you visit the Site, information we may receive from third parties or affiliates, how we may use that information, whether we disclose that information to anyone and the choices you have regarding of our use, and your ability to correct, the information. By using the Site, you expressly consent to the use and disclosure of information as described in this Privacy Policy.

This policy does not apply to other websites which are linked to the Site. Please also be aware that our Site may link to websites owned or controlled by our partners, affiliated, or other independent third parties. We are not responsible for any actions or policies of such third parties. You should check the applicable privacy policies of those third parties when providing personally identifiable information to them.


We collect the following types of information from you when you interact with our Site:

Personal Information

When you use our website, you may choose to provide certain information directly to us to request more information or services, including the following personal information (“Personal Information”):

  • your name;
  • email addresses;
  • telephone and fax numbers;
  • postal addresses;
  • profession; and
  • IP addresses.

Usage Information

We may also use cookies and other technologies to automatically gather information about how you use the Site, including:

  • new or returning visitor;
  • time of visit;
  • duration of visit;
  • pages viewed;
  • where you found this Site (search, direct, social media etc.);
  • country you’re visiting from;
  • technology you’re using (Browser, Screen Resolution etc.); and
  • gender and age range.

We only use, share, and store Personal Information consistent with this Privacy Policy.


We collect Personal Information when you:

  • visit our Site;
  • create an account;
  • request information;
  • register for services; and
  • participate in surveys, promotional offers, contests or sweepstakes, or reservation confirmations.

We also collect information in several ways by your use of the Site. When you log onto the Site, our servers log your IP address, the URL of your request and other information that is provided in the HTTP header. When you conduct searches on the Site, we may log the search terms that you use. Also, our third-party service providers may ask you voluntarily to provide Personal Information on their websites and may share such Personal Information with us, as governed by their respective privacy policies. Our use of information received from a service provider will be dictated by the service provider’s privacy policies and not this Privacy Policy. Alumia collects this information in order to provide information about our services that will meet the expectations of our users.


“Cookies” are small files that are stored on your machine and may be used to store your Personal Information. For example, we use “cookies” to (1) customize content specific to your interests and needs, (2) ensure that you do not see the same notices repeatedly and (3) store your password so you do not have to re-enter it each time you use the Site.

Google Analytics

This Site uses Google Analytics (and in the future may use other similar sites or services), a web analytics service provided by Google, Inc. (“Google”), to better assist Alumia in understanding how the Site is used. Google Analytics will place cookies on your computer that will generate information that we select about your use of the Site, including your computer’s IP address. That information will be transmitted to and stored by Google. The information will be used for the purpose of evaluating consumer use of the Site, compiling reports on Site activity for Alumia’s use, and providing other services relating to Site activity and usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. You may refuse the use of cookies by selecting the appropriate settings on your browser. Please note that by doing so, you may not be able to use the full functionality of the Site. The use of cookies by Google Analytics is covered by Google’s privacy policy.

You can learn more about Google’s practices at  and view its currently available opt-out options at



We use your Personal Information to:

  • personalize user experience;
  • improve our Site;
  • improve customer service;
  • share your information with third parties pursuant to this Privacy Policy;
  • administer Site features; and
  • provide you with information about our services.

To the extent we are able to do so, we may link your Personal Information to information we collect that by itself typically cannot be used to identify or contact you, such as demographic information (e.g. age, profession, or gender), browser types, domain names, and other anonymous statistical data involving the use of our Site.


Except as set forth in this Privacy Policy or as specifically agreed to by you, we will not disclose any information we gather from you on our Site.

Alumia also may disclose an individual’s Personal Information:

  • in situations where sharing or disclosing your information is required in order to offer you the information or services you desire;
  • to a third party or parties, with your consent and where disclosure is required or permitted by law;
  • to our parent organization or subsidiaries, who will only be permitted use the information consistent with this policy;
  • if, in the reasonable judgment of Alumia, it is necessary enforce compliance with our internal policies or the Terms of Use or to protect our Site, clients, or others; and
  • to any other entity that acquires all or a portion of our organization by merger, reorganization, operation of law, or a sale of some or all of Alumia’s assets.

Alumia may be required to use or disclose your information in connection with a legal action or other proceeding, including without limitation, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency’s request.


From time to time, you may receive e-mails from Alumia with news or other information on events, products, services, discounts, special promotions, upcoming events or other offers from or on behalf of Alumia. If at any time you wish to stop receiving emails or mailings from Alumia please send us an email to [] with the phrase “Privacy Opt-out: Alumia Mailings” in the subject line, or write to us at the address provided below, and we will remove you from Alumia’s mailing list. Alternatively, for e-mail communications, you may opt out of receiving such communications by following the unsubscribe instructions set forth at the bottom of most promotional e-mail messages from Alumia.


In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such our hosting provider, have their own privacy policies. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your Personal Information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Use.


To protect your Personal Information, we utilize reasonable technical, physical, and administrative safeguards. You acknowledge, however, that no transmission of data over the Internet can be guaranteed to be 100% secure, despite our efforts. Thus, while we will use every means possible to ensure the security of information you transmit to us, we cannot guarantee that such information will not be intercepted by third parties.


The Site is not directed to children under the age of 13. Children under the age of 13 are prohibited from accessing the Site or submitting any personally identifiable information to Alumia through the Site. If you believe a child has provided us with information, contact us at [].


If you are a California resident, you have the right to request information from us regarding the manner in which Alumia shares certain categories of Personal Information with third parties for their direct marketing purposes in addition to the rights set forth above. Under California law, you have the right to send us a request at the designated address listed below to receive the following information:

  1. The categories of information we disclosed to third parties for their direct marketing purposes during the preceding calendar year;
  2. the names and addresses of the third parties that received the information; and
  3. if the nature of the third party’s business cannot be determined from their name, examples of the products or services marketed.

This information may be provided in a standardized format that is not specific to you. The designated email address for these requests is: [].

Also, please note that we have not yet developed a response to browser “Do Not Track” signals, and do not change any of our data collection practices when we receive such signals. We will continue to evaluate potential responses to “Do Not Track” signals in light of industry developments or legal changes.


At this time, our Site is only intended for residents of the United States. If you are not a resident of the United States, please navigate away from this Site and do not provide any Personal Information. You may contact us at [] if you have any questions or requests.


We will occasionally update this Privacy Policy as necessary to protect our users and to comply with a changing environment. We recommend that you check the Privacy Policy when you visit our Site to be sure that you are aware of and understand our current policy. If we make material changes to this policy, or in how we use or collect your Personal Information, we will prominently post such changes prior to implementing the change. We will not make any retroactive material changes in how we handle previously collected Personal Information unless you allow us to do so, or unless we are legally required to do so, and in such a case we will e-mail registered Site visitors information on material changes to this Privacy Policy.


If you would like to: access, correct, amend or delete any Personal Information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at or by mail at 9800 East Geddes Ave., Ste 50 Englewood, CO  80112.